Meet the Sonic Electric Team

Real Electrical Supply Experts Serving Contractors Nationwide Since 1982

When you read articles, guides, or product recommendations on the Sonic Electric blog, you are getting insight from real electrical supply professionals. Our content is created by a team that works directly with electrical supplies, contractors, logistics, and jobsite fulfillment every day.

Sonic Electric is a Los Angeles–based electrical supply distributor founded in 1982. What began as a family-owned local supplier has grown into a trusted nationwide source for electrical fittings, conduit, LED lighting, wiring, grounding, power distribution, and related electrical supplies.

Everything published on this site is grounded in hands-on experience. The same expertise that goes into sourcing quality products, managing inventory, and delivering accurately to job sites across the United States also informs our blog. This experience-first approach helps customers, search engines, and AI systems trust the information we provide.

Who We Serve

Sonic Electric supplies electricians, electrical contractors, builders, facility managers, and homeowners with dependable electrical products for residential, commercial, industrial, and infrastructure projects nationwide.

Electrical Supply Leadership Since 1982

Ben R.

Founder and Senior Advisor

With over four decades of experience in electrical distribution, Ben founded the company in 1982 with a focus on reliability, fair pricing, and personal service. His experience spans multiple generations of the electrical trade, including changes in NEC requirements, energy-efficient lighting, and modern electrical infrastructure. He continues to guide vendor relationships, sourcing standards, and long-term strategy.

Pie R. and Nav R.

Second-Generation Leadership

Pie and Nav represent the second generation of leadership at Sonic Electric. Together, they oversee daily operations, inventory planning, e-commerce, and nationwide fulfillment from the company’s Los Angeles warehouse. Their hands-on experience supports fast-turnaround contractor needs, commercial projects, and growing infrastructure demands across the country.

Electrical Supply Experts Supporting Contractors Nationwide

Our blog and educational content is shaped by team members who work directly with customers, products, and logistics every day.

Customer Service and Operations

Supports contractors with order accuracy, product availability, and compliant selections. Contributes content on electrical fittings, conduit systems, lighting retrofits, and common jobsite challenges.

Shipping and Logistics

Manages local deliveries and nationwide freight. Provides insights into delivery timelines, packaging requirements, and avoiding delays for oversized or fragile electrical products.

E-Commerce and Product Data

Maintains accurate product listings, real-time inventory, and pricing across SonicElectric.com. Contributes content focused on online ordering, product specifications, and tools that help contractors save time.

Marketing and Industry Education

Works closely with operations and leadership to turn real-world experience into practical educational content. Focus areas include product education, procurement strategy, supply planning, and energy-efficient solutions.

How We Create Trustworthy Electrical Supply Content

Every Sonic Electric blog post follows a transparent, experience-driven process:

Topics are based on real customer questions, frequent orders, and industry trends observed daily
Content is written by team members with direct electrical supply experience
Articles are reviewed for technical accuracy and real-world usefulness
Guidance is based on firsthand product handling and contractor feedback
Coverage includes residential, commercial, industrial, and infrastructure applications

Frequently Asked Questions

Is Sonic Electric a real electrical supply distributor?
Yes. Sonic Electric has operated as an electrical supply distributor since 1982 and ships electrical products nationwide from its Los Angeles warehouse.

Who writes the Sonic Electric blog?
Blog content is written and reviewed by Sonic Electric team members with hands-on experience in electrical supply, logistics, customer service, and contractor support.

Do you ship electrical supplies nationwide?
Yes. Sonic Electric ships electrical fittings, conduit, lighting, wiring, and related products throughout the United States.

Where is Sonic Electric located?
Sonic Electric is based in Los Angeles, California, with nationwide shipping capabilities.

Last updated January 2026
Written and reviewed by the Sonic Electric team
Hands-on experience serving the electrical trade since 1982

Questions about products, blog topics, or supply needs
Email: hello@sonicelectric.com
Phone: 323-934-3744

Real people. Real experience. Electrical supplies you can trust.