About Sonic Electric

Empowering Your Vision, Lighting Your Future

Our Mission

At Sonic Electric, we are dedicated to delivering innovative, high-quality electrical and lighting solutions that empower every project—from the smallest home renovation to large-scale commercial installations. With decades of industry expertise, we consistently uphold the highest standards of quality, service, and reliability, ensuring exceptional results for every client.

Our Story & Legacy

Founded in 1982 by Ben R. as Southern California Electric, our journey has evolved from a local family enterprise into a trusted name in the electrical supply industry. Today, under the leadership of Ben’s sons, Pie R. and Nav R., we continue to honor our heritage while embracing modern innovations and expanding our reach across Southern California and beyond.

What We Do

We offer an extensive range of electrical and lighting products designed for both residential and commercial markets. Our robust inventory includes industry-standard solutions and the latest technological innovations—ensuring that builders, contractors, and homeowners alike have access to premium products backed by expert guidance.

Our Capabilities

Extensive Inventory & Nationwide Reach: With one of the largest product ranges in the region and a streamlined logistics network, we efficiently serve a wide and diverse clientele.

Advanced Solutions: We leverage cutting-edge technology and industry insights to provide products that are efficient, sustainable, and reliable.

Professional Expertise: Our team of seasoned experts is committed to delivering personalized consultations and solutions that meet modern building standards.

Our Approach

Combining the personal touch of a family-owned business with the professionalism and scale of a national supply house, our approach is centered on integrity, innovation, and customer satisfaction. We invest in our community and continuously set new benchmarks for quality and service.

The Sonic Guarantee

When you choose Sonic Electric, you’re not just purchasing products—you’re partnering with a team that stands behind its commitment to excellence. Our guarantee ensures you receive top-quality products, personalized support, and expert advice every step of the way. If you need a custom solution or assistance finding the perfect product, our dedicated team is ready to help.

Industry Leadership & Recognition

Our unwavering commitment to quality and innovation has positioned us as a leader in the electrical supply industry. We adhere to the highest standards of safety and performance, continually investing in technology and training to exceed the evolving needs of our customers.

Contact Us

Ready to elevate your next project? Get in touch with our team today for expert guidance, top-quality products, and a partnership that truly lights up your vision.

Illuminate Your Next Project - Connect with Our Expert Team

We’re passionate about turning your ideas into reality. Whether you have questions about our products or need guidance for your project, our dedicated team is here to help. Complete the form below, and let’s start creating brilliance together.

Meet our Team

BR

Ben Royale

Founder and visionary, establishing the benchmark for excellence since 1982.

PR

Pie Royale

Driving innovation and spearheading forward-thinking initiatives.

NR

Nav Royale

Upholding the highest standards of quality in all our products and services.

TC

Tony Castro

Overseeing daily operations to ensure a superior customer experience.

IS

Isaac Sheridan

Expert in matching the right solution to your project needs.

EM

Edgar Morales

Delivering clear, competitive estimates with a personal touch.

KM

Kenneth Masarian

Providing industry-leading expertise to guide every project.

RK

Raihan Kaibar

ommitted to delivering quality products and reliable advice.

MM

Manny Manuel

Guaranteeing timely and precise order fulfillment.

JV

Jonathan Vitale

nsuring smooth and efficient delivery operations.

SR

Salvador Rochester

Maintaining our high standards in every delivery.

JB

Joanna Bana

Managing financial operations with precision and transparency.